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Thanks for reading the Multilingual Books newsletter, your source for foreign language news, information, and product information and specials from Multilingual Books. In this issue:
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Are you a different person when you speak a different language?
From Eurekalert.org
People who are bicultural and speak two languages may actually shift their personalities when they switch from one language to another, according to new research in the Journal of Consumer Research.
"Language can be a cue that activates different culture-specific frames," write David Luna (Baruch College), Torsten Ringberg, and Laura A. Peracchio (University of Wisconsin-Milwaukee).
The authors studied groups of Hispanic women, all of whom were bilingual, but with varying degrees of cultural identification. They found significant levels of "frame-shifting" (changes in self perception) in bicultural participants—those who participate in both Latino and Anglo culture. While frame-shifting has been studied before, the new research found that biculturals switched frames more quickly and easily than bilingual monoculturals.
The authors found that the women classified themselves as more assertive when they spoke Spanish than when they spoke English. They also had significantly different perceptions of women in ads when the ads were in Spanish versus English. "In the Spanish-language sessions, informants perceived females as more self-sufficient and extroverted," write the authors.
In one of the studies, a group of bilingual U.S. Hispanic women viewed ads that featured women in different scenarios. The participants saw the ads in one language (English or Spanish) and then, six months later, they viewed the same ads in the other language. Their perceptions of themselves and the women in the ads shifted depending on the language. "One respondent, for example, saw an ad's main character as a risk-taking, independent woman in the Spanish version of the ad, but as a hopeless, lonely, confused woman in the English version," write the authors.
The shift in perception seems to happen unconsciously, and may have broad implications for consumer behavior and political choices among biculturals.
See the article in full at: http://www.eurekalert.org/pub_releases/2008-06/uocp-aya062508.php
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EuroTalk Interactive produces language learning software which is fun to use and invaluable for learning. With a selection of over 100 different languages on CD and DVD ROM to choose from, there's something for all ages and stages. What's more, every disc comes with help in the other 99 languages, making the possibilities for learning endless. EuroTalk has had their achievements recognised with a Queen’s Award for Innovation.
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Check out our newsletter specials to save $10 on EuroTalk products!
June Top Products
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Last month's quiz From shoelaces to the stars: Give the meanings of these little-used English words.
fillip: finger snap This month's winner is Nanci L. Congratulations and thanks to everyone who entered. This month's quiz It's likely you know that Chinese is the language spoken by the most people worldwide. But you might be surprised by some of these!
Which language is spoken by the most people as their native language; Bengali or Russian? Italian or Vietnamese? Vietnamese or German? The answers and this month's winner will be in our next newsletter. Winners receive their choice of one Talk Now or World Talk language CD-ROM! No purchase necessary to enter. Have a favorite item of language trivia? Send it to contest@multilingualbooks.com. You will receive credit for your contribution if your item is used. E-mail your entry to:
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Learn Foreign Languages with Fuwa
This is the language component of the Beijing Olympics website. Phrases are presented in Chinese, English, and French audio, with accompanying flash cards. A fun way to hear a variety of Chinese (or French, or English) phrases.
Check it out at http://en.beijing2008.cn/languagecorner/.
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$10 Off All Eurotalk Products! Talk Now and World Talk CD-ROM Courses
For a limited time, get $10 off list price all Eurotalk products, including Talk Now and World Talk! Order today to save with our one week only newsletter special! Use promo code M-E10 to receive this special. |
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Save $10 on Platiquemos!
Platiquemos Spanish Course For a limited time, save $10 on any purchase of Platiquemos! One week only. Use promo code M-PL10 to receive this special. Order today! |
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Save $25 on Foreign Service Institute Courses!
Foreign Service Institute Courses
Language Associates FSI Digital Editions For a limited time, save $25 on any Foreign Service Institute course order including Digital Editions! Download delivery courses not included in this offer. Use promo code M-F25 to receive this special. Order today! |
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